JJ Marketing Consultancy

Online surveys are a great way to engage your customers and give them a say.

They enable you to establish a direct connection with your customers that promotes sharing of ideas, problem-solving, and ultimately strengthens your relationship.

Significant benefits of well-designed online surveys for customers include:

"Treat me as a person, not a number"
Personalising the email invitation to customers asking them to participate in the survey is fundamental - ie Dear Juliet rather than Dear customer. The added bonus is that this is great for getting attention (we all respond to our name) and therefore more likely that customers will respond to your request for feedback.

"Don't waste my time"
Online surveys should not take customers too long to do, so you don't want to waste valuable time asking questions you already know the answer to. Pre-seeding the survey with relevant and customer-specific information is possible and secure! For example, let's say you are an IFA and you want to ask a different set of questions for customers with a pension to those without. You should know who has what right? So, rather than having to ask in the actual survey, it can all be set up to be relevant to each customer without having to ask them to tell you what you already know.

"Show me you've listened"
Get instant email alerts from customers who fill in the survey in a particular way - for example, if they weren't happy with what you did for them - you'd want to know about that straight away wouldn't you? You won't want to wait until your market researcher has compiled a report however-many-weeks later...

If you want to find out what the other benefits are, both for you and your customers, drop me a line, give me a call, whatever suits you best - I'd love to chat.